My approach is to highlight the 5 years of the concept store in Lyon by offering a shoe to

the “image” of Lyon. 

 

A play between shoe design and graphics through seams, places, river, buildings  and concept store of the brand.

The pair of shoes is presented and highlighted on a map representing Lyon. (support).

A logo to  also created especially for the 5th anniversary of the concept store. This is affixed to the shoe and (or) to the card.

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