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Bensimon shoes "Like Lyon"

My approach is to highlight the 5 years of the concept store in Lyon by offering a shoe with " the image " of Lyon. 


A play between shoe design and graphics through seams, places, river, buildings  and concept store of the brand.


The pair of shoes is presented and highlighted on a map representing Lyon. (support)


A logo to  also created especially for the 5th anniversary of the concept store. This is affixed

on the shoe and (or) on the card.

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